General Manager - Derma Medical Devices

Organizational design & go-to market:  

• Help scope out, advise and set up the correct organization, structure and go-to market approach to be able to sell Medical Devices in Middle East  
• Oversee and drive the registration of the products in the various markets (using in house or 3rd party regulatory resources)  
• Identify distribution partners for brands where they will not be sold directly and set up distribution contracts  
• Monitor & maintain contracts  

Strategy  

• Work closely with the Chief Strategy Officer, Chief Financial Officer & CEO in developing the overall COMPAN’S Regional business strategy & portfolio strategy with in the territory   
• Identify Regional expansion opportunities  
• Provide market insights when the company is evaluating new portfolio additions   

Sales:  

• In direct markets build direct sales teams where agreed  
• In indirect / Distributor markets Train Distributor teams   
• Provide strategic direction to the Business Units to ensure delivery of broad business objectives  
• Lead the sales & marketing organization, motivating and inspiring the teams      
• Build relationships directly with VIP accounts & KOLs  

Marketing:  

• Responsible for the creation of the Strategic & Operational Marketing plan (with annual budget & costs) and oversee its execution in the Region   
• Directly manage the Marketing team and the execution of the tactical plan and lead conversions   
• Manage post sales services and client relationship management including Service and Training  
• Utilize brand owners / partners materials wherever possible and ensure that they are appropriate for the regional customers  

Financial:  

• Has direct responsibility overall to deliver the COMPAN’S Sales budget and profitability with full P&L responsability  
• Develop and deploy COMPAN’S commercial strategy and ensure that the Business Unit Heads execute on their agreed business plans to achieve division and company sales & profitability targets.   
• Monitor the comprehensive sales forecasts to the Management to ensure consistent stock supply.  
• Sets performance goals accordingly for countries and individual sales staff  
• Monitor and control Accounts receivables and ensure and AR / bad debt is within Finance Department agreed levels  
• Set pricing and rebate policies and ensue execution in line with SOPs  
• Monitor pricing, ASPs, bonus and discounts to maximize COMPAN’S profitability - Will be responsible for P&L  

Management:  

• Sits on the COMPAN’S Senior Managers Operational Board  
• Report back to the Senior Management on business results and operations.  
• Identify potential issues ahead of time and develop solutions for alignment with the Senior Management Team  
• Provide leadership and coaching to direct reports  
• Assure proper recruitment, induction, evaluation of all staff.  
• Conduct relevant staff evaluation and appraisals and oversee professional development and training program plans for staff.  
• Build strong relationships with the brand owners & partners  
• Monitor existing commercial contracts and maintain renewals as appropriate  
• Develop strong understanding and maintain market data for the territory.  

Supply Chain:  

• Replenishments of stocks and forecasting stocks for advance order will be core responsibility.  
• Maintain 100% accuracy in coordination with Supply chain department to maintain balance stock and company do not go out of stock.     
• Ensures product availability in all regions according to Sales forecast.