Head Of Marketing

Under the direction of the COO, the Group  Marketing Head (B2B) is responsible for the co-creation of the Company’s Medical Aesthetics, Fillers / Injectables,  Skin Care Products Plan and tactics focused on driving adoption and broadening access for the products across the Region by healthcare professionals. In addition, they will be responsible to support the development of the group marketing strategy.

The remit of the role and responsibilities will span across (but not be limited to) the development & creation / adaptation of:

• Professional Marketing (B2B & B2C) materials for all brands
• Sales Materials
• Leave pieces
• Campaign Plans
• Clinic materials
• Promotions
• Social Media
• Traditional / Digital Marketing
• E Commerce
• Driving marketing execution in country via the Product & Promotions team
• Product Training (internal)
• KOL / advocacy development

The position will need to collaborate closely with the Product & Promotions Manager to ensure effective operational delivery & execution of the marketing plans and tactics.

Define SOPS

Key Qualities

(List the knowledge, skills and attributes that are required to perform the role: specific and general skills, personal profile)

Key to this role will be ensuring the Product & Promotional Team & COO are closely integrated and working together towards the goal of driving market growth and maintaining brand market leadership driven by product differentiation underpinned by scientific rationale and evidence. 

Financial Performance

• Support the delivery of the portfolio sales budget.
• Effectively manage the regional B2B & B2C Promotional budget investments to support marketing tactics on an annual & quarterly basis.

Key Operational Initiatives

• Complete the annual Marketing Plan incorporating annual business objectives & metrics, development of positioning & key messaging for the portfolio ensuring up to date competitor intelligence capture.
• Ensure annual Marketing Plan is developed based in close collaboration with the local markets & a detailed understanding of local issues, market dynamics and opportunities.
• Ensuring that strategies are reflective of current market conditions including product mix, pricing and competition.
• Work closely with the Brand owners marketing teams to utilize any materials, campaigns and initiatives they have developed.
• In close collaboration with the Brand owners marketing, training and medical affairs teams develop / adapt training programs to support product technical understanding, differentiation and key messaging & positioning.
• Working closely with the COO for Medical Aesthetics and the Finance and Supply Chain & Logistics functions to plan accurate forecasting.
• Working closely with Regulatory to ensure all products that are a commercial focus are registered across the Region.

Key Tactical responsibilities

• Development of the sales aid and associated selling materials in line with core messages and brand strategy.
• Build impactful campaign plans and track the ROI.

Leadership, teamwork and collaboration

• Work in collaboration with the COO, other Management Leaders for Company’s all Brands.
• Close collaboration with the Product & Promotional Manager & Country team members to ensure plans reflect local market needs & time lines.
• Work in close collaboration with the Regulatory function to help prioritize registrations based on commercial need.
• Work in close collaboration with the Medical Training Manager to build training programs to support DSA understanding and adoption, Scientific understanding and knowledge and the ability to use data in the HCP call.
• Work in collaboration with Product & Promotional Manager & Country team members to provide the necessary support to maximize in country execution, identify opportunities and to address issues that could compromise the products success.
• Work in collaboration with the team to ensure that there is a single joined up and coherent and consistent marketing plan.
• Be seen as the brand leader by having an active in market presence with regular field visits, attending local tactical initiatives.
• Build a strong relationship with the brand owners marketing teams to ensure access to all brand owner created materials to minimize duplication of effort / recreation of materials.