Marketing Manager

About the Role

We're seeking a Marketing Manager to lead brand positioning and go-to-market strategies for our smart lighting and building controls portfolio. You'll translate complex technical innovations into compelling market narratives, drive digital and trade campaigns, and equip our sales team with the tools they need to win. This is a hands-on role where your marketing decisions directly impact revenue and market perception.

Key Responsibilities

• Develop and execute brand positioning strategies that differentiate our smart lighting and building controls solutions in a competitive market
• Plan and launch integrated marketing campaigns across digital channels, trade shows, and industry events to drive qualified leads and brand awareness
• Create sales enablement materials including product briefs, case studies, competitive battlecards, and demo content that empower the sales team to close deals
• Manage product launch timelines, messaging, and cross-functional coordination with engineering, product, and sales teams
• Analyze campaign performance metrics and market feedback to optimize strategies and demonstrate ROI on marketing investments
• Build relationships with key industry partners, customers, and media to strengthen market presence and gather competitive intelligence

Requirements

• 5-7 years of B2B marketing experience, preferably in industrial, building technology, IoT, or lighting sectors
• Proven track record managing end-to-end product launches and integrated marketing campaigns
• Strong ability to translate technical specifications and features into customer-focused messaging and value propositions
• Experience with marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness
• Excellent project management and cross-functional collaboration skills to work effectively with sales, product, and engineering teams
• Nice to have: Experience with trade shows, channel marketing, or sales enablement program management
• Nice to have: Familiarity with smart building standards, IoT connectivity, or industrial automation markets